Write Words for Health - Page 2 of 3 - Health literacy improves health, impacts lives, and saves health care dollars

In the big sky
(ideas and strategy)

Using multiple messages and media to meet a big goal
Using health messages to go upstream of a business challenge
Creating an organizational action plan

In the treetops
(strategies and tactics)

Writing and design for understanding and action
Planning health messages with a call to action
Meeting the needs of specific audiences

In the weeds
(tactics and details)

Learning about your target audience
Understanding reading levels
Assessing your message for understanding and action