Do you ever get into a rut? Do you find yourself taking the same approach every time you need to write a letter, create a brochure, or design a web page? Have results to your call to action plateaued? Do you need to “shake things up” a bit?
A communication audit is a great way to get a fresh perspective on your materials. In short, you can get big value without a big commitment.
How does the communication audit work?
1. Contact me. Let me know that you’re interested in the audit. Include 3 items in your email:
- A project description, including your challenge or goal and why this message is so important now–whose life will be affected?
- Target audience, main message, call to action, message media (eg, website, letter, brochure, PDF) and distribution method (eg, snail mail, email, phone, hand delivery)
- How will you know you have met your goal? How will the results of your project be measured?
2. If I can add significant value to your project, I’ll send you to my calendar to set up time to chat about your goals and needs. If we decide to move forward, you will send me the project for review. Eligible projects are letters, short brochures, an email, a web page, or 2-3 pages of a longer piece.
3. I will send you a very short proposal with your investment and a link for payment.
4. I will review your product and provide a detailed recommendations report based on the project goals and objectives you explained. If you like, I can talk you through the report over the phone.
That’s all. An audit is a great way to get a taste of the process and experience the value firsthand.
No-questions money-back guarantee
Not happy with the audit? I’ll work with you until you are happy or give your money back. There really is no risk to you. But if I go to work for you, odds are that you’ll be happy. And if your project isn’t in my wheelhouse, I’ll tell you that as well. For example, warm fuzzy branding campaigns aren’t my thing. I work best with projects that have specific goals and success measures in place.
Questions about the audit?
Go ahead and contact me.